Author : Affordable Web Design - WebCanny

How to Engage Your Customers through Your Website




How to Engage Your Customers through Your Website

Ever wondered what happens when a visitor engages with your website? Perhaps they clicked the Buy Now button which they came across while surfing or simply wrote an email to you. Or even better they saw you on Facebook, Twitter or LinkedIn and began following you. Whenever a customer buys your product and starts using them they enrich your wallet besides publicizing your products among their circles. They liked what you offered and want to see more.

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Your website is the starting point of your business and your 24x7 salesperson. The positive impression that your site conveys to the customer will decide your future. Your website sets you apart from your competitors in business.

Designers with good experience design the website in a way that it creates a unique digital experience that relates to the individual customer base. An important aspect is to chat with your customers, ask questions, listen and learn about their requirements. To encourage a continued engagement you should have a website which strikes the right chord with your customers to keep them keenly engaged to you.

So how do you do this? You need to come up with a site that sells your products and one that is tailored to motivate your visitors to engage more with not only the product that you are trying to sell but also with stuff which you have otherwise with you.

Who are your customers?

This is the most important thing in the value chain. Knowing them closely will solve more than half your headache. Your website should have everything for your customers whether they are the individual ones or small businesses or larger firms. How your effective your website is will determine your success. As a web designer you need to step into the shoes of the businessman and think like them and that would be great.

Where are your customers?

Another important thing is to know the background of your customer and where they come from. Are they from your city, different state, different country? This is also crucial as people staying in different geographical locations have different tastes. Knowing this helps you to engage with them better.

Also how your customers are reaching out to your website is also important to know. Is it through the normal search engine, what did they search, the keywords that they used and is your website appropriately marketed towards customer’s search? If this is not so and it is accidental then they will leave searching for something more lucrative. Did your customers find your website on social media and they got impressed, if so, then it is a great beginning for a long lasting relationship.



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