How To Select An SEO Supplier
Being visible on the web is the only way your website is going to get any traffic (visitors). Whether you’re running a business website, personal blog, eCommerce store or any other site, you want people to visit your content and take action.
There are a number of ways you can get traffic to your pages, and one sure fire method is to pay for it through advertising. Some popular forms of paid advertising are:
- Google Ads
- Facebook Ads & Sponsored Posts
- Bing Ads
- Solo Ads
- And more...
Now while paid advertising can definitely get results, it can also cost you some bucks; sometimes way more money than you actually make in sales and revenue.
A better way is to focus on getting as much free search engine traffic as you can. If your website and content can rank high in the search engines (often referred to as SERPs), you can receive a flood of traffic, increase your revenue and all for free.
What Is SEO Exactly?
For the benefit of anyone who doesn’t know, SEO represents “search engine optimisation”.
What does that mean?
It means optimising your website and its content so it finds favour in Google, Bing and other search engines, gets ranked and features high in relevant search results.
SEO can happen “on page” and “off page”. Some simple examples are these:
On page SEO might involve wanting to rank for a particular keyword phrase, something that people search for in regards to your business or niche.
An example of off page SEO could be getting backlinks from other similar sites or authority sites (Wikipedia is a great example of an authority site).
Okay, so in basic terms SEO is about getting as much free search engine traffic as possible by optimising your site and content.
But how do you do that?
That’s where enlisting the help of a SEO supplier or specialist can really turn things around in a big way.
You want to choose the right SEO supplier though, so let’s now delve into what to look for.
Does the SEO Supplier Have Experience?
Every business has to start somewhere, and just because a SEO company might be brand new, that doesn’t mean they don’t have the necessary SEO experience and knowledge to be of value. The only problem is, because they’re new, they have no track record and no customer feedback.
You are far better off choosing somebody who already has the runs on the board. It costs money to hire SEO experts, so you’ll want to be pretty sure you’ll be getting your money’s worth.
If they’ve been in business at least a few years, then there’s bound to be some feedback online about them somewhere, which leads us into the next section.
Perform a Search for Independent Feedback
It’s common practice for many websites to list customer testimonials on their sites. While this is all well and good, seeking out more independent feedback is better.
You might have made a short list by now of some possible SEO specialists you think sound okay. What you’ll want to do now is search for feedback and reviews from genuine customers of these individuals and companies, feedback that is NOT on their own websites.
If you can find mentions of positive experiences with any of the SEO specialists and suppliers on your list, then that’s a major step in the right direction.
If someone has genuinely used Company A and seen positive results and a good ROI down the track because of improved SEO, then that’s the kind of feedback you want to use to guide your decisions.
Ask for Recommendations From People You Know
If you know other people who are in business online and have websites, who have successfully used a SEO supplier in the past (or currently still do), then seek a personal recommendation off them.
This is one of the best ways to find the right specialist to deal with. Knowing someone who can show you the results they’ve gotten from improved SEO will give you the confidence that you’ll get similar results if you team up with their recommended SEO supplier.
Compare Prices of SEO Suppliers
If you’ve never hired a SEO specialist before, then it can be hard to know what the average going rate is for professional SEO services. Will it cost $1 or $1 million?
The only way to determine what a fair price is, is to compare the prices for similar services from a cross section of the SEO specialist community.
This way you’ll have a fair idea if the company you’re thinking of going with is charging reasonable prices for their range of services.
Does the SEO Supplier Have Experience In Your Industry?
This may or may not be relevant, but it can be a good idea to find a SEO professional who has a track record of optimising websites and content in your niche or area of expertise.
It’s also important to point out that some niches and industries are a lot more competitive than others online, so if you’re involved in a highly competitive business, you’ll need a SEO supplier who can still get results in an ultra competitive environment.
How Many Services Do They Offer?
Ideally you’ll want to team up with a professional that offers a whole host of services, some of which may include:
- SEO auditing
- Keyword Analysis & Research
- Optimising for Mobile Searches
- Analysis of Your Competitors
- Both On Site & Off Site SEO
- Link Building
- Social Media Optimisation
- Quality Content
- Tracking & Monitoring
The more services they can offer you, the higher the chance you’ll see the results you’re looking for.
Conclusion
Doing your own SEO can be risky if you don’t know what you’re doing, as you could actually end up harming your website’s rankings instead of improving them. It’s well worth hiring a specialist SEO supplier.
And once you do, be patient. SEO is a long term strategy and it’ll take some time to see the results you want.
Infographic by WebsiteStrategies
- Business Name
- WebsiteStrategies
- Business Category
- Business Consultancy
- Official Website
- websitestrategies.com.au
- Business Number
- 52150900995
- Social Links
- Phone Number
- 041827976
- Business Location
- 14 Ekala St
Mountain Creek 4557
Queensland
Australia
