Marketing a Small Business is a Matter of Common Sense

Marketing a small business is a matter of common sense, it really is. But to paraphrase that famous Voltaire quote, ‘The trouble with common sense is that not many people have it’. This is perhaps never better demonstrated than when applied to how small business owners approach the Herculean task of promoting their business.

The issue at the crux of this matter is pretty straight forward: most business owners are NOT trained marketers. This isn’t a slight on small business owners. Far from it. We are all of us a hardy breed with entrepreneurial blood flowing through our veins. But most people who go into business for themselves, do so because they are experts at what they do. And therefore conclude (mistakenly) that their future business success is predicated on that particular skill-set. Maybe they’re a plumber, or someone who installs solar panels, or perhaps they’re an interior designer or an architect or a practitioner of Chinese herbal medicine and acupuncture. Whatever their profession, how good they actually are at it, has little or nothing to do with knowing how to market that skill to the world...