SEO EXPLAINED. SMO DEFINED. SEM UNCOVERED.





SEO EXPLAINED. SMO DEFINED. SEM UNCOVERED.

Raising the on-line profile of your company and integrating it with an extensive on-line community engagement program that is location / area or product specific, involves a holistic approach to connecting with your audience that utilizes numerous areas of digital marketing. To understand these areas a little better, some definitions follow:

SEARCH ENGINE OPTIMIZATION (SEO).
Getting on the 1st Page of Google, Organically.

SEO, as defined by the industry, refers to the search results that appear on the left of your computer screen when you perform a Google search. These searches are ‘organic’ and are separate from paid or sponsored adverts.

There are two main facets to SEO: one is known as ON PAGE SEO and the other is known as OFF PAGE SEO. Both are complicated endeavours (though for different reasons). But as you can see in the SEO ICEBERG diagram I’ve put together above, the amount of effort that goes into getting your website optimized in a way Google will value, is only 25% of the total iceberg. With the vast majority of the SEO that matters happening AFTER the site itself is optimized. And, like on-page SEO, the off-page optimization is never ending, with its matrix by necessity getting bigger and more complicated over time.

SEARCH ENGINE MARKETING (SEM).
Paying for the Privilege of Being on the 1st Page of Google.

Search Engine Marketing is an umbrella term that originally encompassed SEO, but is now associated and identified exclusively with PAID SEARCH. This can take the form of Google Pay Per Click advertising, Facebook advertising, Google adwords and adsense, banner ads, button ads or any other form of paid on-line advertising used to promote a product, service or website...


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Google SEO In North Sydney , New South Wales