The Law of Diffusion of Innovation

The Law of Diffusion of Innovation

There are five types of consumers when it comes to technology. 

  1. Innovators.
  2. Early Adopters.
  3. Early Majority.
  4. Late Majority.
  5. Laggards.

This is classified as 'The Law of Diffusion of Innovation'. And if you don't know the term, that's okay. Because you'll certainly understand the concept.

When Do You Adopt Technology?

Think about when Apple released the first iphone for example. There were those who queued up for 12 hours outside a store to buy the product, because they wanted to be the first people to have it. There were those who bought the product when it had been out a little while (but was still considered 'the hot new product to own'). Then there were the majority of people who bought iphones only when smartphones as a whole had gained a significant amount of market share, so they felt safe in the knowledge that the product worked as advertised. And finally there were those people who only ended up buying an iphone when their favourite mobile finally gave up the ghost and was no longer available.

But there comes a point, when the technology has been around long enough that someone not having it makes more of a statement about them than having it does...


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