What Google Looks for When Ranking a Website – The 5 Must Know Things to Get Your Website on the First Page

There are literally thousands of algorithmic factors that Google weighs when working out who goes where in a particular search. Trying to get your head around what algorithm affects what outcome is a little like chasing the rainbow looking for a pot of gold. Because by the time you’ve got to where the end of the rainbow was…it has already moved on. Or - in SEO speak - by the time you work out what Google algorithm affects what short or long tail searches you’re trying to rank for in the SERPs (Search Engine Ranking Positions), Google up and changes the algorithms* and you’re back to square one.

*Google on average rolls out between 500 to 600 algorithmic updates every year. Or just over one and a half algorithm updates every single day…

However, notwithstanding the continuously changing slings and arrows of outrageous Google fortune, there are some factors that are pretty much constant. How important they are can change (and have changed) over time, but they are still with us so are worth mentioning here. There are many, many others factors of course. And if you want to know the Top 50 Google Ranking Factors (IN ORDER) that Google uses to rank websites, you might wish to book yourself or your staff into our one day SYDNEY SEO TRAINING COURSE (where this, and every other piece of ‘Must Know’ information about Google is revealed IN DETAIL)...