Writing Content for the Web - Part Craftsman, Part Artist, Part Marketing Expert

Everyone who drives a car thinks they could successfully race a car around a track if required. Everyone with a blackbelt thinks they can win a fight if push came to shove. And everyone who knows how to string a few words together, thinks they know how to write. But just being able to drive without crashing into things, throw a few kicks if cornered, or write an email while at work, does not mean you are an expert at it. It just means you have a functional level of ability. Which is great to have, don't get me wrong. One might even say, essential. But if you want to really drive fast, you hire a formula 1 driver. If you want to protect yourself from a bully, you stand behind a UFC fighter. And if you want content for your business website that Google not only loves, but that human beings respond to...you hire an experienced SEO Copywriter.