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Sambag

Fashion In Rosebery 2018
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About Us

Sambag is a premium Australian fashion label by Sam Wagner, established in 1996. From humble beginnings selling handbags at Sydney's Paddington Markets, Wagner has built an empire of 10 boutiques across Australia, 1 international store in Hong Kong and an online store at www.sambag.com.au, all with Sambag's signature powder blue facade. Specialising in luxurious ballet flats and classic cashmere knits, Sambag provides stylish but affordable fashion that works effortlessly with the client's lifestyle. The Sambag ballet flat has been a key part of the brand's success, presented each season in a range of prints, colours and fabrics, becoming something of a signature with Australia’s style-savvy women.

“Sam Wagner has built a formidable fashion empire on the back of her signature ballet flats and tote bags." – Vogue Australia



  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018
  • Sambag - Fashion In Rosebery 2018


Sam Wagner, the Creative Director launched Sambag in 1996. Following a trip to New York, she created a small range of bags that she sold at Sydney’s Paddington Markets. Sam very quickly developed a strong customer base which gave her the confidence to

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