The Role Of A Business Web Directory In Local SEO
Sydney SEO Consultant - Google SEO Experts In Alexandria

The Role Of A Business Web Directory In Local SEO

Optimising your website for local purposes is not for all businesses. Local SEO is for businesses targeting a specific location.

When searching for a specific service within a targeted area, your search query is generally going to be something like (service)+(location).

To give you an example, here are some search queries that brings a map listing...
  • Plumbers Bankstown (if you're in Sydney, NSW)
  • Electricians Lindisfarne (if you're in Hobart, Tasmania)
  • Dentist Near Me (From Any Location)
  • The role Local SEO plays is having you listed within the maps area on Google. 

    How is this done?

    By building quality citations. The amount of citations/listings you need would need to be assessed by an SEO consultant. 

    It depends on the competition. To put it in perspective, if you're a plumber in Sydney targeting the CBD, well so is everyone else and there are probably more than 10,000 of you. If you are a tender writer targeting the CBD, you're probably only going to be competing with less than 100 people, most which would never heard about SEO before.

    What is a citation? 

    For local SEO, It's referring to a business listing that holds your Business Name, Office Address, Phone Number and URL to website. Yes, PureLocal is one of those websites you should submit to. A citation can also refer to a reference point to an article, like the bottom of wikipedia.

    Do I Need A Website?

    Yes, even if it's a one page site with about information and a contact form. To establish your brand within Google, you should have a website with some social media channels. Most businesses will get away with Instagram/Facebook. Facebook Reviews have local SEO value.

    Trouble Shooting Your Local SEO

    Q. I'm familiar with this, but I've changed office locations

    A. You are going to need to clean up all your listings. Contact me if you require a local SEO audit.

    Q. I don't get leads from the directories!

    A. To be honest, some platforms are like that and they're most likely to sell you leads. A good directory will let you profile your company, add content and keep your citation information updated for SEO signals.

    Q. I've built directory listings and I'm still not showing up in maps

    A. Chances are you're going to need someone to look at that for you. Contact me if your require a local SEO audit.

    Sydney SEO Consultant - Google SEO Experts In Alexandria
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